ROMI
ANDERFUREN
Designer & Web Content Manager
SkilLS
Design & Creative
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Adobe Creative Cloud (Dreamweaver, Illustrator, InDesign, Photoshop, XD); Knowledgeable in Canva, Figma
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Brand identity, digital and print design, event collateral, mockups, PowerPoint presentations, storyboarding, UI/UX design, wireframes
Web Content Management & Editing
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Contentful, EPiServer, HTML, WordPress
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Copy editing and proofreading for accuracy, tone, and grammar, ensuring consistency across digital and print materials
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Knowledgeable in Amazon Store Builder, Salesforce Pardot, SharePoint, Shopify
Project Management
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Airtable, Basecamp, Jira, Robohead
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Microsoft Office 365: Excel, PowerPoint, Word
Communication & Languages
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Bilingual in English (native) and Spanish (fluent in speaking, reading, and writing)
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Detail-oriented, efficient, strong time management, adept at cross-department collaboration
EXPERIENCE
The Alexander Group, Chicago, IL
Graphic & Web Designer
Nov 2021 – May 2024
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Designed a wide range of digital and print collateral (social media graphics, landing pages, emails, ads, logos, event materials, client presentations), ensuring consistent branding and professional quality across platforms.
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Rebranded outdated visuals, and developed templates that streamlined the graphic creation process, strengthening brand identity and improving client-facing materials.
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Enhanced website UX by developing new WordPress pages with optimized layouts and interactive features that improved user engagement.
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Created branded YouTube thumbnails and graphics that increased visibility and audience interaction.
BLICK Art Materials, Highland Park, IL
FRONT END WEB DESIGNER
Jul 2019 – Jun 2021
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Designed responsive web pages and templates from wireframes and prototypes. Streamlining development, improving design efficiency, accessibility, and usability.
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Transformed static image-based pages into mobile-friendly, SEO-optimized content with clear CTAs, contributing to record-setting online sales.
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Produced and coded digital marketing assets—homepage banners, product carousels, and landing pages—using HTML, CSS, and Contentful CMS.
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Supported and mentored freelancers and team members by reviewing projects, providing feedback, and ensuring quality standards.
NorthShore University HeaLThSYSTEM, Evanston, IL
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Interactive Marketing Content lead
Dec 2014 – JUL 2019
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Received a promotion and directed content projects from kickoff through launch, managing timelines and collaborating with clinical experts, videographers, and writers for seamless delivery.
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Led major website redesigns focused on UI/UX and branding, including the Healthy You blog, which became an award-winning, high-traffic digital resource.
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Designed the interface and branding for the What’s Going Around mobile app, expanding the system’s digital presence.
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Produced engaging visuals for blogs, patient stories, contests, and events, as well as Snapchat filters and branded infographics for in-person campaigns.
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Collaborated with developers on project management, UAT, and marketing deployments.
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Partnered with vendors and the media team to ensure brand compliance across the hospital interactive TV system, patient experience videos, and health information videos.
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Supported social media strategy, reviewed and approved SEO campaigns, and analyzed their performance to improve digital engagement.
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Mentored junior team members, trained managers, and contributed to recruitment and onboarding efforts.
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Interactive Marketing Coordinator
FEB 2007 – DEC 2014
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Managed and updated 4,000+ website pages with CMS/HTML, ensuring copy accuracy, brand alignment, and consistent tone.
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Designed logos, digital ads, and promotional graphics for social media platforms, the website, and intranet.
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Trained more than 70 content authors across departments, virtually and in-person, to strengthen their CMS knowledge and brand compliance.
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Created and maintained a comprehensive brand style guide to unify digital and print materials.
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Partnered with PR and Marketing to showcase media coverage online, and produced patient stories and clinical videos to engage audiences.
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Conducted UAT on websites and applications to ensure usability, accessibility, and functionality.
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Oversaw vendor relationships to support projects, maintain quality standards, and meet deadlines.
Education
The Illinois Institute of Art – Chicago
Bachelor of Fine Arts (BFA) – Graduated: 1998
Major: Visual Communications | Minor: Graphic Design
NorthShore University HealthSyStem Leadership Academy
Emerging Leaders Program Certification – Oct 2017
Improved leadership skills through lessons in communicating effectively, establishing trust, impacting results through influence, balancing priorities, giving feedback to improve teamwork, conflict resolution, and role model best practices.