ROMI
ANDERFUREN
Visual Communications Designer & Web Content Manager
Visual Communications Designer & Web Content Manager with 25+ years of experience creating and managing print and digital marketing assets. Combines strong visual design expertise with hands-on web content management, editorial support, and SEO-aware content development.
CORE SkilLS
Adobe Creative Cloud (InDesign, Photoshop, Illustrator, XD, Firefly) • CMS & Web Platforms (WordPress, Elementor, Contentful, EPiServer, SharePoint) • HTML, CSS • Website Design • UI/UX • Wireframes, Mockups, & Prototypes • Web Content Management • Digital Asset Management (Canto) • Print & Digital Design • Brand Identity & Logo Design • Integrated Marketing Campaign Assets • Copywriting • Copy Editing • Proofreading • Editorial Review • SEO Fundamentals • AI Tools (ChatGPT) • Salesforce Marketing Cloud / Pardot • Project Management Tools (Airtable, Basecamp, Jira, Robohead) • Microsoft Office 365 (Excel, PowerPoint, Word) • File Preparation for Printers/Vendors • Brand Standards Management • Project & Deadline Management • Storyboarding • Bilingual: English & Spanish • Detail-Oriented • Time Management • Cross-Functional Collaboration
Familiar with: Figma, Canva, Shopify, Amazon Store Builder
PROFESSIONAL EXPERIENCE
Graphic & Web Designer
The Alexander Group, Chicago, IL | Nov 2021 – May 2024
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Designed high-quality visual assets across print and digital platforms, including brochures, marketing collateral, and branded campaign materials.
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Produced website graphics, landing pages, and digital marketing assets aligned to client strategy.
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Designed lead-generation assets such as pop-ups, digital ads, and promotional graphics.
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Collaborated with stakeholders to translate marketing goals into clear visual communications.
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Coordinated deliverables with vendors and internal teams to ensure timely production and brand consistency.
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Prepared production-ready files for printers and vendors.
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Updated, built, and maintained website pages using WordPress.
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Ensured content accuracy, formatting consistency, and brand alignment across web updates.
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Rebranded legacy materials to maintain visual and messaging consistency.
Front End Web Designer
BLICK Art Materials, Highland Park, IL | Jul 2019 – Jun 2021
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Designed visually focused website layouts emphasizing UI/UX and brand alignment.
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Built mobile-responsive page templates and modular components.
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Collaborated with developers to ensure design feasibility and visual integrity.
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Redesigned legacy pages to improve SEO structure, usability, and engagement.
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Produced digital marketing graphics and promotional web assets.
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Prepared optimized visual files for web deployment.
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Supported website content updates and merchandising initiatives within CMS environments.
Interactive Marketing Content Lead / Coordinator
NorthShore University HealthSystem, Evanston, IL | Feb 2007 – Jul 2019
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Led visual communications across digital marketing and web initiatives supporting multiple service lines.
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Managed creative and content projects from concept through launch, collaborating with stakeholders, writers, developers, and marketing teams.
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Designed marketing collateral, digital campaigns, infographics, and branded visual assets.
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Oversaw website content and visual updates across 4,000+ pages using CMS platforms.
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Conducted SEO-aware content and design reviews to support discoverability and usability.
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Edited and proofed copy for web and print communications, including multilingual content.
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Ensured accuracy, accessibility, and brand consistency across digital content.
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Developed brand style guidelines to maintain visual and editorial alignment.
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Conducted UAT testing for websites and digital products prior to launch.
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Mentored junior team members and supported onboarding and training.
Education
Bachelor of Fine Arts (BFA)
The Illinois Institute of Art – Chicago
Major: Visual Communications | Minor: Graphic Design
Emerging Leaders Program Certification
NorthShore University HealthSystem Leadership Academy
Improved leadership skills through lessons in communicating effectively, establishing trust, impacting results through influence, balancing priorities, giving feedback to improve teamwork, conflict resolution, and role model best practices.